Alison Drape, Chef Supervisor for Habita Café Bar at Northumbria University Students Union

 

Alison Drape, Chef Supervisor for Habita Café Bar at Northumbria University Students Union, is generating hundreds of pounds of additional income every week since introducing McCain Sweet Potato Fries as a menu upgrade.

Problem:
Food sales were positive but Alison felt that there was room to maximise the offer by meeting customer demand for premium quality and greater menu variety.

Solution:
Introduce McCain Sweet Potato Fries as a premium menu upgrade in addition to standard chips.

Result:
Customer demand for variety has been satisfied and because the customers are happy to pay more money for less fries, Alison is generating extra income without any extra hassle.