Matthew Elsdon, Food Development Manager for J D Wetherspoon

Matthew Elsdon, Food Development Manager for J D Wetherspoon, says McCain Menu Signatures Traditional Chips are ‘best in class’ and have helped to deliver happy customers and strong food sales.  

Problem:
As part of its food strategy, to ensure that every meal and every component part of that meal is ‘best in class’, J D Wetherspoon was looking to introduce a new chip across all menus that performed consistently well, had a golden colour after frying, a clean taste, a good eat and was operationally deliverable.  

Solution:
Introducing McCain Menu Signatures Traditional Chips.  

Results:
The Traditional Chip has delivered positive feedback from employees and customers, along with strong sales and an increased frequency of customer visits.