Meet McCain Pub Hero Louise Acraman

Louise Acraman, landlady at The Halfway House in Shropshire, is generating around £1,400 additional profit every month since introducing McCain Gastro Chips as an upgrade option on the menu.

Problem:
Food sales were positive but Louise didn’t feel they were maximising their potential in terms of sales and profit margin.

Solution:
Introducing McCain Gastro Chips to the menu as a premium upgrade option from a standard chip.

Result:
Louise is now benefiting with more sales, a greater profit margin and happier customers.