Roger McPhun, Head Chef at Xananas

Roger McPhun, Head Chef at Xananas a bistro style restaurant in Warwick Student Union, says that offering McCain Sweet Potato Friesis helping to generate additional profit, meet demand for variety and quality options and provide a point of difference.

Problem:
Roger wanted to increase variety with a high quality quick cook option that looked appetising and tasted good, while at the same time offering something unique that wasn’t widely available elsewhere.

Solution:
Introduce McCain Sweet Potato Fries as a menu upgrade option.

Results:
Offering McCain Sweet Potato Fries as an upgrade for an additional 50p, Roger is using an additional 2 – 3 cases a week. The customers are happy and Roger is able to increase variety with a high quality option that is generating additional profit without any extra hassle.