Steve Thurlow, Venue Manager for Ember Lounge at Staffordshire University Students Union

 

Steve Thurlow, Venue Manager for Ember Lounge at Staffordshire University Students Union, is meeting customer demand for greater variety and differentiated menu options by serving McCain Sea Salt and Cracked Black Pepper Wedges.

Problem:
Steve needed to meet customer demand for greater menu variety with an alternative option to chips that was quick to cook and wouldn’t require any additional time or labour investment.

Solution:
Introduce McCain Sea Salt and Cracked Black Pepper Wedges to the menu as an upgrade option.

Results:
Sea Salt and Cracked Black Pepper Wedges have helped Steve to generate additional income without any extra operational investment. Customer feedback has been positive and while chips are still the number one seller, many customers switch to Wedges once they have tried them.