Ingredients explained

Potato Products

Potato Dextrin

This is a type of starch, which makes our batters crispy.

Starch

Starches occur naturally, for example, in potatoes, maize and tapioca and are used like flour to thicken our batters.

Potato Starch

Starches occur naturally and are used like flour to thicken our products.

Wheat Starch

All green plants make starch naturally and when we eat vegetables it's the starch that gives us our energy. Wheat, potatoes, maize and tapioca all contain natural starch. We use wheat starch in the same way as flour - to thicken our batters and make them crispy.

Modified Starches

These starches are improved to make them work better. We use them to make our batter crispy.

Dextrose

A form of sugar.

Raising Agents (E450, E500)

Typical ingredients found in baking powder used in our batter to make it light and crispy.

Stabiliser (Xanthan gum)

This is a type of gum made from sugar and helps to hold our batter ingredients together.

Tapioca Dextrin

This is a type of starch, which makes our batter crispy.

Citric Acid

This ingredient is produced by fermentation of sugar to balance and give lemony notes to the flavour.

Stabiliser E464

Comes from natural plant material. We use it to help our Rosti, Croquettes and Smiles stay in shape and minimise the oil absorbed.

Stabiliser E450i

This is added to keep the product bright over time.

Natural Colour (Paprika Extract)

Paprika is a spice commonly used in cooking to give flavour and red colour.

Natural Colour (Turmeric Extract)

Turmeric is a spice commonly used in cooking to give flavour and a yellow colour.

Emulsifiers (E472e)

These are in the breadcrumbs that coat our chunky croquettes and are used when making bread, to increase the volume of the loaf.

Flour Treatment Agent (E300)

These are in the breadcrumbs that coat our chunky croquettes and are used when making bread, to increase the volume of the loaf.

Pizzas

Emulsifiers (E471, E332)

These are ingredients used in the pizza base to help keep the oil and water together while cooking.

Stabiliser (E461)

Comes from natural plant material. We use it to help bind water in our pizza bases.

Flour Treatment Agent (Ascorbic acid - Vitamin C)

This is a standard ingredient used to increase the volume in deep pizza bases.

Thickener (Xanthan Gum)

This is a type of gum made from sugar which helps to hold our sauce ingredients together.

Modified Maize Starch

These starches are improved to make them work better.

Colour (Paprika Extract)

Paprika is a spice commonly used in cooking to give flavour and red colour.

Acidity Regulator (Citric Acid)

This is a standard ingredient in cured meats like ham and pepperoni, which helps balance the flavour by giving lemony notes.

Antioxidant (E301)

This is a standard ingredient in cured meats like ham and pepperoni, it helps extend the shelf life and develops the flavour.

Preservative (E250)

This is a standard preservative in cured meats like ham and pepperoni and also brings out their characteristic flavour and colour.

Dextrose

A form of sugar.