McCain Launches Chippy

McCain Foods is launching Chippy Chips as part of its Original Choice potato products range. The chip shop style chip offers pub and restaurant operators the opportunity to drive sales by delivering a genuine chip shop chip taste and experience to their customers, in a more time, cost and waste efficient way.

Made with 100% British Potatoes, McCain Original Choice Chippy Chips deliver a true chip shop chip taste through an irregular, hand cut style chunky appearance and a moist internal texture.

McCain Chippy Chips are the perfect accompaniment to a range of classic fish and chip dishes, including battered sausages, fish cakes and steak and ale pie, or with a topping such as curry sauce, mushy peas or gravy. Operators who are keen to drive further incremental business can even use Chippy Chips to introduce a fish and chip takeaway service.

In addition to tasting great, Chippy Chips also save on preparation time and cut out the wastage that occurs when using fresh potatoes. The cost of labour often accounts for a significant proportion of the operational cost of any kitchen so this means operators can drastically reduce their overall catering budget and free up valuable time to focus on other areas of the business.

Donna Rowbottom, McCain Foods Marketing Manager, said: “Chippy Chips give operators a significant opportunity to drive incremental profit by offering customers a genuine chip shop taste experience in the warm, comfortable surroundings of a pub or restaurant.

“Introducing a takeaway service to offer Original Choice Chippy Chips with simple to prepare dishes such as fish or batterered sausages could even provide a new revenue stream without having to introduce any major operational changes.”

McCain Chippy Chips cook in just 5 minutes and are dual storage, so perfect for outlets with limited freezer space, and are available in 4 x 2.5kg cases.