On the 7th and 8th February this year, Olympia London will be home to Pub 17, the only dedicated show catering for the UK’s Pub Industry.
This year will see McCain attending the show for the first time, where we’ll be highlighting the continued importance of chips to pub operators, and showing new ways to create real customer impact.
Attendees can catch our top tips for pub operators at our Margins Masterclass, where we’ll be sharing the power of chips, suggesting ways to increase profitability, and highlighting just why chips remain such an important offering to customers.
We’re also looking forward to working with top street food traders Original Fry Up Material, who have a wealth of experience hosting successful pub kitchen takeovers and residencies. Inspired by the great British “caff” and all-American Diner in equal measures, they’ll be preparing a special menu on the day using McCain Original Choice chips, highlighting simple and effective ways that pub operators can keep customers excited about their chips.
With over 200 exhibitors, 20 talks and workshops, and hundreds of operators set to attend over the course of two days; this year’s show is on track to be the biggest since its launch in 2015. Come see McCain and The Original Fry Up Material at stand 160, and catch our Margins Masterclass at 11.00am on 7th February.