McCain urges support for National Chip Week
McCain Foods, the UK’s favourite frozen chip manufacturer, is urging pubs and restaurants to get behind National Chip Week 2011 and celebrate the classic chip between 21-27 February.
Chips can be a great way to generate additional spend and National Chip Week is a fantastic opportunity to highlight chips on the menu. Great chips can make or break a meal so using quality chips, such as McCain Original Choice, that are a consistent size and shape, will achieve greater plate-fill and maximise profit opportunities.
Mike Driver, Head of Marketing at McCain Foods, explains: “Even if an outlet doesn’t serve food as standard, a bowl of quality, great-tasting chips is an easy addition to the menu.Full story