Eating and drinking has evolved to become an art form and part of this evolution has been the ‘craft beer’ movement. Our ever-growing and demanding public have developed a real ‘thirst’ for flavour and new experiences.
McCain have teamed up with the Craft Beer & Cider Academy to bring you some fundamental tips around understanding craft beer profiles and matching them with cooking styles, ingredients and flavour.
Craft thorough knowledge
The trend for craft drinks is unstoppable. Shane McNamara from the Beer & Cider Academy shows how to satisfy consumers’ ‘thirst’ for both flavour and taste.