Cocktail consultants and menu flavourologists Chris Edwards and Dave Tregenza head up Salts of the Earth as well as owning two of London’s hottest bars, The Shrub & Shutter and First Aid Box.

As consumers want to be excited more and more, Salts of the Earth have been called upon to counsel some of London’s leading bar and restaurant groups in the exploration of new, interesting flavours and disruptive ingredients. They have helped to mix up new ideas for modern-day customers, challenge their taste buds and bring sensory experiences to the fore. 

Alongside appearing at our Talking Points event, McCain have teamed up with Salts of the Earth to reveal the taste profiles and drink trends driving menus over the next year.