McCain launches Gastro Chip

McCain Foods is launching Gastro Chips, a delicious golden brown, chunky and premium hand-cut style chip with a unique taste and texture, to help operators drive profit and upgrade their menus.

McCain Gastro Chips, made with 100% specially selected British potatoes, have been developed following research that identified strong demand for a consistently great tasting, premium chip that is quick and convenient to prepare and helps to reduce waste and preparation time.

The Homemade vs McCain* research revealed that producing consistently high quality chips, such as McCain Gastro Chips, which have a homemade appearance, with a golden brown, crisp exterior and soft, moist interior, is almost impossible to achieve on a regular basis using fresh or pre-prepared potatoes.

Donna Rowbottom, McCain Foods Marketing Manager, explains: “Our research suggests Gastro chips could revolutionise the meal service for many operators.

“Preparing quality chips from fresh potatoes, and on a consistent basis, is very labour-intensive, particularly when large volumes are involved. The study showed that for a kitchen to prepare and serve 12 batches of chips, the process takes just over three hours, while preparing the same amount of McCain Gastro Chips takes just over one hour. This is a huge and potentially very valuable saving for any operator, particularly when considered over the course of a whole week or more.”

The cost of labour often accounts for a significant proportion of the operational cost of any kitchen, so using McCain Gastro Chips to save on preparation time and wastage could drastically reduce the overall catering budget for any operator.

Rowbottom continues: “Gastro Chips taste fantastic, will save time, cut waste, and deliver increased sales at the same time. Great chips are integral to customers’ meal experience, so it’s vital that they’re as good as they can be. Gastro will allow caterers to serve premium chips on a consistent basis throughout the year and are a must have for foodie pubs, restaurants and hotels.”

Gastro Chips are the perfect accompaniment for premium dishes, including fillet steak, seared tuna or slow-roast belly of pork. McCain Gastro Chips are also suitable for dual storage (frozen and chilled,) which offers caterers greater flexibility and is ideal for outlets with limited freezer space, and are available in 4 x 2.25kg case size.

McCain Hand Cut Chip challenge
To demonstrate the qualities of Gastro Chips first hand, McCain is asking operators to take on the ‘Hand Cut Chip challenge’ to see how their chips compare in terms of taste, appearance and operational efficiency. A video detailing the challenge and how to get involved is available on

McCain Gastro Chip Golden ticket promotion
To celebrate the launch of Gastro chips, McCain is running a ‘Golden ticket’ promotion, offering caterers who purchase a case of Gastro chips the added opportunity to win one of 100 gastro foodie themed prizes. The prizes include dinner for two at Heston Blumenthal’s The Fat Duck and a hotel stay; an Andrew Pern cookery course, dinner and an overnight stay at The Star Inn; and a place on a McCain gastro tour. 100 golden tickets will be randomly placed in cases of McCain Gastro chips for lucky caterers to find.