McCain wins Silver at BFFF Awards 2011

McCain Foods has been awarded the silver prize at the British Frozen Food Federation (BFFF) annual catering awards, in the ‘Best new accompaniment/potato/vegetable product’ category, for Simply Potato Dice.

Speaking following the presentation of the award, Jo Simmons, Senior Brand Manager for McCain Foods, said: “The BFFF Awards recognise the very best in frozen food, so we are delighted that Simply Potato has been recognised, cementing its place as one of the best new products available. It was developed to meet the demand for a tasty, convenient, easy to prepare and versatile potato product that could be served without restriction in schools and the feedback from customers in the education sector has been great. 

“However, we’re constantly looking for new customer solutions and the search is already for the next innovation.”