It’s where the magic happens. Exciting your guests with innovative menus is what you do best. We hope our collaborations with flavourologists, street food traders and masters of smoke will inspire you.
Working with flavourologists ‘Salts of the Earth’ we have created a flavour map that can help bring elements of botanicals, flora and fauna to create high impact dishes to your menu.Download the Guide
Filthy or topped fries are a great way to drive additional revenue and create menu standout using ingredients you already have in the kitchen. We crowdsourced ideas from chefs and street food operators up and down the country to bring you the most innovative and visually impactful recipes.Download the Guide
The growth of craft beer is unstoppable. The trend for matching beer with food is a really exciting result of the craft revolution. McCain have teamed up with the Craft Beer & Cider Association to match our Great British pub dishes with a whole host of beers to help operators create memorable experiences for customers. Discover more and become a bit of a beer expert along the way!Download the Guide
It’s time to join the Beermunch revolution. The explosion of craft beer has created a generation of hopsters who are now diverting their attention to food, declaring time on boring bar snacks, turning their backs on nuts and revolting against the traditional packet of scampi fries! Brilliant bar snacks are more likely to make your drinkers stay longer and spend more too. There is a real commercial benefit in pimping up your snacks menu and Brew City is the one-stop range to help.Download the Guide
Billy Smokes was set up by former sustainability consultant Will Griffiths in 2015, after a life-long passion for food and cooking over fire. Will’s background in science fuelled a hunger to learn more about what exactly makes great barbecue, so after a self-enforced barbecue boot camp and an enlightening trip through the southern states of America, Billy Smokes was born.
McCain have teamed up with them to create memorable menu experiences and reveal some top advice when it comes to cooking with fire.Download the Guide
NEW trends are often born in the USA before catching on over here. So what’s next?Download the Guide