This February saw the return of the much regarded Casual Dining Show, the industry’s largest trade show dedicated entirely to the casual dining sector. Created specifically for pubs, bars and branded restaurants, both chains and independents, the two-day event offered a platform for companies to showcase their latest innovations, whilst learning about sector trends and the future of foodservice.
Following an exciting move to ExCeL, we were lucky enough to witness over 220 top quality exhibitors bringing their latest creations to the forefront, with companies such as Arla, Heinz and Classic Desserts taking centre stage through their memorable stands.
Returning for our sixth year, we invited guests to discover the magic of McCain and ‘experience the WOW’ with our interactive dishes and drinkable elixirs, created with our event collaborators Salts of the Earth. Showcasing our latest products, Sweet Potato Rustics and Crispers, we encouraged visitors to bring the dishes to life with our innovative recipes; Gin & Tonic Crispers, served with hibiscus jelly and G&T gel, and Smoking Duck & Rhubarb Rustics with pink peppercorn salt. Whilst these may not be your traditional potato toppings, they are just one example of how we help operators to stand out from the competition, by creating memorable experiences for their customers, and we were extremely pleased with the feedback and social posts we received.
Take a look below to see our stand in action: